Vinod Kumar Krishnappa

FAQ About Vinod Kumar Krishnappa

• What is Vinod Kumar Krishnappa's address?

  Vinod Kumar Krishnappa is located at
  San Francisco, California, United States

• What is Vinod Kumar Krishnappa's job title?

  Vinod Kumar Krishnappa is a
  Data Analytics and Technology leader with more than 16 years of diverse experience in enterprise digital marketing/commercial analytics, web analytics, Cx, Mobile app analytics, business intelligence, business analysis, software product management, and engineering. Very familiar with Marketing Technology (MarTech/AdTech) landscape. Seasoned in building teams and working with diverse, international and multi-national teams. Agile practitioner and a certified product manager. Passionate about digital marketing technologies and data analytics to drive revenue growth and achieve business goals. Managed delivery of analytics and insights solutions that helped business stakeholders answer their day-to-day business questions. Developed road-maps and delivered numerous analytics projects to the success of various marketing campaigns and product launches. Reported on the effectiveness of media in Direct Response (DR) and Brand campaigns. Provided insights on channel contribution and attribution. Currently working on end-to-end data orchestration for NBA (next best action) solutions. NBA solution is an advanced analytics product that leverages Cloud technologies/AI/ML to provide “next best action” recommendations to sales reps which is likely to improve salesforce efficiency, productivity and sales. Specialties: • Customer Analytics, Commercial Analytics, Marketing Analytics, Web Analytics, Adobe Experience Cloud, Adobe Analytics (Omniture SiteCatalyst), Google Analytics, Enterprise Tag Management, Adobe Report Builder, A/B Testing (Adobe Target), Email and Webinar Analytics, Observepoint, Claravine, SEO, SEM, DoubleClick, Visual IQ, Tealeaf, Decibel Insight, Qualtrics, LiveRamp, BrightEdge, BlueKai, Audience Manager, CDP, Azure Cloud, Tableau, Qlik, Power BI, Databricks, Apache Spark, SQL, ML, AI, Familiarity with graph database technologies. • Data-Driven Marketing, Media Planning and Optimization, Channel/Campaign Measurement and Analysis, Direct Response and Brand Campaign Analytics, Conversion Funnel Setup and Analysis, Attribution Modelling, MarTech, AdTech, UI/UX Analysis, CRM (Veeva) • A/B Testing, Multivariate Testing, Email Marketing, SEO, SEM, Conversion Ratio Optimization (CRO), Channel Analytics, Media Planning • UI/UX, HTML, CSS, Javascript, SQL, OOPS Programming using C++/Unix • Business Model Generation, Business Case development • Software Product Management, Agile, Scrum • Systems Analysis, Quantitative Analysis, Financial Analysis • Familiar with managerial knowledge of ML/AI, Databricks/Spark, Python/R, and Azure Cloud Genentech

• What industry does Vinod Kumar Krishnappa currently work in?

  Vinod Kumar Krishnappa currently works in the
  Genentech

• What is Vinod Kumar Krishnappa's area of expertise?

  Vinod Kumar Krishnappa specializes in
  Data Analytics and Technology leader with more than 16 years of diverse experience in enterprise digital marketing/commercial analytics, web analytics, Cx, Mobile app analytics, business intelligence, business analysis, software product management, and engineering. Very familiar with Marketing Technology (MarTech/AdTech) landscape. Seasoned in building teams and working with diverse, international and multi-national teams. Agile practitioner and a certified product manager. Passionate about digital marketing technologies and data analytics to drive revenue growth and achieve business goals. Managed delivery of analytics and insights solutions that helped business stakeholders answer their day-to-day business questions. Developed road-maps and delivered numerous analytics projects to the success of various marketing campaigns and product launches. Reported on the effectiveness of media in Direct Response (DR) and Brand campaigns. Provided insights on channel contribution and attribution. Currently working on end-to-end data orchestration for NBA (next best action) solutions. NBA solution is an advanced analytics product that leverages Cloud technologies/AI/ML to provide “next best action” recommendations to sales reps which is likely to improve salesforce efficiency, productivity and sales. Specialties: • Customer Analytics, Commercial Analytics, Marketing Analytics, Web Analytics, Adobe Experience Cloud, Adobe Analytics (Omniture SiteCatalyst), Google Analytics, Enterprise Tag Management, Adobe Report Builder, A/B Testing (Adobe Target), Email and Webinar Analytics, Observepoint, Claravine, SEO, SEM, DoubleClick, Visual IQ, Tealeaf, Decibel Insight, Qualtrics, LiveRamp, BrightEdge, BlueKai, Audience Manager, CDP, Azure Cloud, Tableau, Qlik, Power BI, Databricks, Apache Spark, SQL, ML, AI, Familiarity with graph database technologies. • Data-Driven Marketing, Media Planning and Optimization, Channel/Campaign Measurement and Analysis, Direct Response and Brand Campaign Analytics, Conversion Funnel Setup and Analysis, Attribution Modelling, MarTech, AdTech, UI/UX Analysis, CRM (Veeva) • A/B Testing, Multivariate Testing, Email Marketing, SEO, SEM, Conversion Ratio Optimization (CRO), Channel Analytics, Media Planning • UI/UX, HTML, CSS, Javascript, SQL, OOPS Programming using C++/Unix • Business Model Generation, Business Case development • Software Product Management, Agile, Scrum • Systems Analysis, Quantitative Analysis, Financial Analysis • Familiar with managerial knowledge of ML/AI, Databricks/Spark, Python/R, and Azure Cloud

• Which languages does Vinod Kumar Krishnappa speak? 

  Vinod Kumar Krishnappa speaks the following languages:
  No languages available.

• Which industries has Vinod Kumar Krishnappa previously worked in?   

  Vinod Kumar Krishnappa has prior experience in the following industries:
  Gsk , Barclays , Barclays , Monster , Atem , Cisco , Nokia , Wipro Technologies

• What is Vinod Kumar Krishnappa’s work experience?  

  Vinod Kumar Krishnappa has the following professional experience:
  Genentech , Gsk , Barclays , Barclays , Monster , Atem , Cisco , Nokia , Wipro Technologies .

• How can I find Vinod Kumar Krishnappa on LinkedIn?  

  You can view Vinod Kumar Krishnappa’s
  LinkedIn profile at LinkedIn URL.

• What are Vinod Kumar Krishnappa’s work email addresses?  

  Vinod Kumar Krishnappa’s work email addresses are
  [email protected] .

• What company does Vinod Kumar Krishnappa work for?  

  Vinod Kumar Krishnappa works at
  Genentech